Hello! I'm product designer crafting intuitive and delightful products using human-centric design approach. Dedicated to crafting experiences that positively impact people.
Hi, I am a product designer and brand creative strategist with over 8 years of experience. I am based out of Mountain View, California. Throughout this exciting journey, I've had the privilege of immersing myself in diverse professional fields, aiding clients in defining their unique design language and distinctive branding. My portfolio showcases an array of visual communication projects, each bearing a distinctive and creative design style. My background in software engineering gives me a unique perspective, seamlessly bridging technology and design.
My professional journey commenced in 2012 as an application developer after completing my engineering degree. After two years, I felt a calling to merge my technical skills with my profound passion for art and design. This decision propelled me to pursue a master's degree in Design from Northumbria University in Newcastle, a pivotal step that transitioned my career into visual storytelling for brands and websites.
For me, every project is an enticing challenge, an opportunity to delve into uncharted territory and breathe life into effective visual communication. I relish experimenting with a plethora of visual channels, embracing digital illustrations, typography, and traditional artistic methods such as watercolors, pencil, and pastels. I let the design brief define the journey of the project.
Beyond the realm of professional engagements, I am incessantly in pursuit of avenues to refine my craft, eagerly taking on projects that challenge the boundaries of conventional thinking. 'Projects without Purpose' epitomizes this ethos—a playground free from rules, fostering maximum experimentation. Drawing inspiration from the tapestry of everyday life, whether it's my daily commute, heartfelt conversations, or the dynamic world around me, I channel these experiences into my design work.
Away from the creative realm, I find joy in traveling, culinary experimentation, and immersing myself in the soulful tunes of blues music. Dreaming of playing the blues guitar someday, I seek solace in the simple pleasures of life, like the art of brewing the perfect cup of coffee.