Soul Food is a brand that provides authentic blended mixes that would take you back to your childhood memories of eating soulfood from your mother’s kitchen. The blended spices are sourced from organic ingredients keeping in mind the authenticity and ensuring that people eat clean foods. The masalas are hand pound and have no added additives or colours. It's a brand that resonates with bringing pure and fresh spices to your kitchen.
Building a tone of voice for the brand. We also wanted to build trust with the audience by maintaining transparency in the process by bringing ingredients upfront and center of the brand. Providing visual guidance to the users on main ingredients present in the product.
BRANDING AND COLOUR palette:
Inspired by the vibrant colours and aroma of spices.
